What is cookie profiling?

Cookie profiling is the process of processing user data collected through cookies to create a detailed profile based on their online behavior, preferences, and interests. It serves several purposes, such as targeted advertising, tailored content, and user research.

However, cookie profiling has raised privacy concerns due to its potential for intrusive tracking. To address these concerns, regulations like the General Data Protection Regulation (GDPR) prohibit the use of cookies and other online identifiers for profiling without users’ explicit consent. Users also have the right to object to the use of their personal data for profiling purposes.