What is cookie deprecation?

Cookie deprecation refers to phasing out the use of third-party cookies in Chrome browsers by 2024. Third-party cookies allow external companies to track user activity across sites for advertising, analytics, etc.

Third-party cookies will no longer work in the Chrome browser once deprecated. This impacts companies relying on them. This is part of Google’s plans to promote Privacy Sandbox initiatives like Topics API as alternative solutions. These solutions provide aggregated user data instead of individual tracking across sites.

Publishers, advertisers, and marketers that depend heavily on third-party cookie data need to assess their approach and prepare for a future without access to tracking data.

Read more about third-party cookie deprecation.