What is a tracking pixel?

A tracking pixel is a small, transparent image file that is embedded on a website or in an email to track user activity. This pixel collects data on the number of times the website or email is visited or opened, the duration spent on the website or reading the email, and the actions were taken by users, such as clicking on links or making a purchase. This information is then used by businesses to enhance their marketing strategies and target their audience more effectively.