What are tracking cookies?

Tracking cookies are cookies that are placed on a user’s web browser to track the user’s online activity and preferences. It is often used by advertisers and marketers to gather data on user behavior. This data is then used to tailor ads and marketing campaigns to specific users based on their interests and actions. Tracking cookies can also be used by websites to personalize the user experience, such as by remembering login information or storing user preferences like color, language, theme, etc. There are two types of tracking cookies: first-party cookies, which are set by the website being visited, and third-party cookies, which are set by external companies and track the user’s activity across multiple websites.

Read more about tracking cookies.