What is Google Consent Mode?

Google Consent Mode is a tool that allows website owners to adjust how Google tags behave based on the consent status of their users. By indicating whether consent has been granted for analytics and ads cookies, Google’s tags will dynamically adapt, utilizing cookies only for the specified purposes when consent has been given by the user. This helps website owners to comply with privacy regulations and respect user privacy.

Consent Mode can be used in a variety of Google products, including Google Ads, Floodlight, and Google Analytics. You can configure your consent management platform to respect the Consent Mode signal.

Learn more about Consent Mode here.