What is cookie consent management?

Cookie consent management refers to the process and tools used by website owners to obtain and manage users’ cookie consent for storing and accessing cookies on their devices. Cookies are small data files used by websites to remember user preferences, track browsing activity, and provide a personalized experience.

The need for cookie consent management arises from various privacy regulations like GDPR and CCPA. These regulations mandate that websites must inform users about the use of cookies and obtain their consent before collecting personal data through cookies, except for those strictly necessary for the website’s functionality.

Check out what is a cookie consent manager.

Read more about Consent Management Platform.