What is a Google-certified CMP?

A Google-certified CMP is a consent management platform that has been reviewed and approved by Google to comply with privacy regulations in the European Economic Area and the UK.

Beginning January 16, 2024, publishers and developers serving ads to EEA or UK users through Google ad products like AdSense, Ad Manager, or AdMob will be required to use a CMP certified by Google. These CMPs allow publishers to manage user consent under privacy frameworks like the IAB’s Transparency and Consent Framework.

Use a Google-certified CMP like CookieYes to comply with privacy standards while maintaining your ad optimization intact.