What is a Consent Management Platform (CMP)?

A Consent Management Platform (CMP) is a software solution that helps organizations obtain and manage user consent for data collection and processing activities. It serves as a centralized system that facilitates compliance with privacy regulations, such as GDPR and CPRA.

The primary purpose of a CMP is to assist organizations to present clear and easily accessible consent requests to users, allowing them to make informed decisions regarding the processing, such as collection, use, and sharing, of their personal data. CMPs store and manage consent choices, log user consent and provide reports.

E.g. CookieYes is an IAB TCF-approved CMP that helps websites obtain and manage cookie consent from visitors, as required by laws like GDPR.