Is Google Consent Mode mandatory?
Yes, Google Consent Mode v2 will become mandatory starting March 2024 for all websites that use Google services. This includes services such as Google Analytics and Google Ads.
Websites will need to implement Google Consent Mode v2 by this deadline to remain compliant. Using a Google-certified consent management platform (CMP) is also now mandatory to manage consent. CookieYes is one such CMP that supports Consent Mode v2 already.