What is personal information under CCPA?

Personal information under CCPA refers to Information that identifies, relates to, or could reasonably be linked with you or your household. E.g. name, social security number, email address, products purchased, internet browsing history, geolocation data, fingerprints, and inferences from other personal information.

CCPA also defines “Sensitive personal information“, which includes government identifiers, financial account numbers, precise geolocation, genetic data, biometric information, health information, and information about race, ethnicity, religion, or union membership.

CCPA exempts publicly available information that is from federal, state, or local government records and information such as medical information and consumer credit reporting information.