What is Global Privacy Control?
Global Privacy Control (GPC) is a privacy standard and initiative that enables users to inform websites of their privacy preferences, such as whether they want to sell or share their personal information or not. It is typically implemented through supported browser settings or extensions, allowing users to easily confirm their preferences with just one click. This eliminates the need for multi-step privacy settings.
GPC is supported by numerous browsers and extensions, making it easy to implement on websites and service platforms. Laws like California Privacy Rights Act (CPRA) have made GPC a mandatory requirement for websites to honor, treating it as a valid opt-out request.
Read more about GPC here.
CookieYes CMP now supports GPC. With this integration, your website can honor the active GPC signal from users and opt them out of cookies that sell or share user data.