What is CCPA opt-out?

The CCPA opt-out refers to the right granted to California consumers under the California Consumer Privacy Act (CCPA) to request that businesses stop selling their personal information to third parties. This opt-out right gives Californian consumers greater control over their personal information and how it is used by businesses. As part of this, the CCPA requires businesses to provide a “Do Not Sell My Personal Information” link on their website, which allows consumers to exercise the right.