What is CCPA?

The California Consumer Privacy Act (CCPA) is a data privacy law in the United States of America that went into effect on January 1, 2020. It gives Californians more control over the personal data businesses collect about them.

This law requires businesses that collect any kind of personal information, including name and email address, to tell you what they’re doing with it. It also gives consumers several rights over their personal information, including the right to opt out of having their data shared or sold to third parties.

Read more about CCPA.